You might try to find some poker players that live in the same country. They might enjoy it.
I agree that having a few beginner decks from core set to teach people with is a good idea. Having a couple core sets for that would help.
Trying to convince fans of mtg that netrunner better seems like a tough sell to me. Don't be pushy. It sounds like your friend sees Netrunner as a threat to their beliefs. They have invested heavily in that system - in terms of time and money. And if you push them and merely tell them they're wrong they will dig in.
I wouldn't even really attempt approaching the conversation from the draft angle. I don't doubt magic does draft play better. At this point the game centers around draft to some degree. Any magic player would be able to build a cube using cards they already own. And I have heard fairly few wholely posistive reviews of netrunner drafts. It certainly isn't where the main netrunner community is.
If you really cant convince them to play a couple games I might try to get a magic player playing different board/card games that won't replace their ccg (try a deck building game like Dominion, they are great). If you can get them into a place where they are willing to learn the rules to more games you can probably convince them to play a few games of netrunner with your decks.
Once people play both sides a few times they will make up their own mind about whether or not they like Netrunner. Rhetoric will only get you so far because people like what they like and it is always irrational. All you can really try to do is get them to give the gane a fair shot.