1 - I assume that "community" != "tournament players".
- Show prospective community members the bookstalk about the lore of the universe before you even mention clicks, credits, tags, or how cool Jackson Howard is.
- Focus on people who you think could be interested in sci-fi, cyberpunk, technology,
- Talk about the great times you keep having with other players, but avoid make it a tale "dudebro" greatness - because even if that's there, there's so much more.
- When you start to teach the game to a new player, start with the lowest possible rungs. A deck that does one thing. Cards that don't require memorizing complex timing structures.
- Be patient, be kind, be receptive and responsive to the feedback coming from the people you teach/talk about the game to.
- Do not play to win. Play to have fun, You are here to make friends, not to bury everyone.
- Accept that your new opponent most likely will never buy cards and/or compete in a tourney. If they actually feel like doing the latter (in which case, whoa, congrats!), lend them your cards, train with them, go there with them and talk about your (and their) games once it's all over. Help them experience the fun with a friendly (=your) face around.
I'm not listing the "dont's", because I believe we can all imagine what they are. A simple one is - don't make negative/jocular/biased comments about other people, especially based on the qualities described in #3 below.
2 - Is anyone trying to direct people from listed groups towards this forum (or gather feedback/suggestions)?
I mean, this is a place dedicated to Netrunner, so prospective community members may actually not know that we are exploring such questions and need their input. Maybe we should have a questionnaire, ask around, and report back?
How about getting a diverse game reviewer or two to look at Netrunner and asking about their honest opinion about the game's setting, general mechanics, and playability?
3 - A sample adapted from a friendly org...
Diversity in our community means more fun for everyone. This document outlines both expected and prohibited behavior.
The Netrunner community thrives through its people and the desire to play a great game in equally great company. We put people first and do our best to recognize, appreciate and respect the diversity represented among us. The Netrunner community welcomes everyone who understand and accepts our goals and wants to contribute towards them in a healthy and constructive manner. As such, we have adopted this code of conduct and require all those who participate to agree and adhere to these guidelines in order to help us create a safe and positive community experience for all.
These guidelines aim to support a community where all people should feel safe to participate, regardless of:
Gender identity or expression
Race and/or ethnicity
Any other dimension of diversity
4 - Apologies if I'm a bit dim. Do we mean to inspire through our exemplary community spirit and community building skills other game communities out there? I guess that "simply" requires doing our best to get more diverse people on board and let them be vocal about the Netrunner community being a great group of people.