Cheers, thanks for the discussion and suggestions. I can’t speak for others in the thread, but personally I was just trying to offer alternatives and also learn as much as I can about your situation for future considerations of kits.
I don’t know that we will add another position to the team, but I will certainly bring it up with the rest of the board.
Thanks again!
Thanks a lot for taking my comments into consideration! 
The implied prize differential is certainly something we’ll take onboard. The singleton playmat is constrained by trying to fit in minimal shipping weight as it’s obviously the biggest offender - even an extra mat would likely put us into parcel shipping weight rather than large letter and could drastically increase the price of the kit. Since we no longer have a model that involves wholesale distribution to stores, direct shipping weight is a concern. On the other hand, the playmat gives us something exciting and splashy for our new prize support and we wouldn’t want to omit it, and doing multiple kit options just makes the whole process more convoluted. The Titan/Rashida distribution assumes people will want a playset of Rashidas and only 1 Titan, but the premium/participation ratio is definitely something we’ll consider in the future - it’s tricky to hit a point that offers something for every conceivable use case, and I think modelling it on previous GNK kits is a safe step while we work these things out. For larger metas or a more equal distribution, I’d recommend you order multiple kits or augment it with other prize support!
Regarding casual play representation, I think you might be underestimating how casually-minded the current OP team is. Alternate ways to use Game Night Kit prizing are a big part of discussions and the GNK documentation that will be in the kits themselves. If you’d like my credentials, I did extremely poorly at Worlds.
I think the biggest way in which the new GNK kit is a step ahead for casual meetups is this: Everyone that wants to order one, gets one. You’re not constrained by store ordering or events - run a league at your kitchen table, run a draft at a brewery, give them out to whoever designs the best Chela deck. I think getting kits into the hands of people that might not have local store support is huge, and I’m excited to see what people do with them.
Lots of good discussion happening here but I agree that this topic probably warrants its own thread. I will say that I am very intent on focusing equally on support for casual players and I think @Chaostheorie’s suggestion of an optional, cheaper kit without a mat is a very good idea. It is unfortunately a bit too late to implement this for the Q1 kit (we can count time remaining until launch in hours), but I will absolutely work on this for the Q2 Game Night Kit.
We are absolutely not going to stop offering kits with playmats for those that would like them. I have already tweaked the balance of cards within the Q1 kit slightly and will consider doing so for future kits.
It is also worth noting that there is no specified structure for prize payout, unlike, say, a regional. A tournament organizer may use the prizes however they see fit and a single kit does not have to be used in a single evening.
Then the amount of Rashidas included should be divisible by 3 
I like that a playmate is included and many people going crazy about it! I don’t need 20 mats, but i appreciate it!
Are the kits going to be sold and shipped from US only, or will it be possible to receive them from other parts of world as well (EU, Asia Pacific, etc), to keep the costs reasonable ? Please keep in mind that a 15$ MSRP FFG Game Night Kit costs around 35$ when arrives into FLGS in Europe, due to taxes and shipping. As a seasoned local tournament organizer, I’d suggest the GNK kit to meet the following:
Nice to have:
As you can see, the latest FFG GNK kits were pretty cloe to ideal 
For reference I’ve just checked on ludocards.com that ordering 100 kits as described would cost less then 2EUR per unit
But this would mean we would need to use you as warehouse right?
Then add shipping & artist.
I think the current approach is to go print on demand instead of the warehouse.
I mean, to me, if you go to Worlds, you’re already far beyond being a casual player? (I have never played in an event that wasn’t a GNK.)
But this is not about one-upmanship of who is more casual…
Thank you, @inactivist, and @icecoldjazz and @jakodrako for taking the time to respond thoughtfully, and for trying to make this the best it can be for everyone!
I totally understand that not everything can be done immediately, and some things cannot be done at all because time and resources are limited. You (=everyone on the NISEI committee) are all doing a stellar job and have done so much already to keep this game alive!
(Just wanted to make this crystal clear in case I’m looking like a not-to-be-pleased killjoy.)
One idea in the kits is to include a suggested Event Format and then have the documents needed to do so (i.e, we could say, “In the Spring 2019 Kit, you’ll find [such and such prizes] and also the rules for an Achievement League and 10 Achievement League Sheets to add a little spice to the standard events.”).
Shipping costs would hopefully not be too impacted by included 11 sheets of paper AND those local meta organizers have something they could do with their metas.
I’ve done all sorts of different things when I was organizing stuff, but it was normally me hunting around for ideas. Having something baked and ready to go, with artwork infused documentation would probably carry a lot of positive weight without (again, hopefully) being too stressful on the Organized Play Department.
Imagine…
Spring 2019: Achievement League Documents
Summer 2019: Superban Event Night Documents (can only play cards with 4 Influence or Higher)
Fall 2019: Draft-a-Deck Event Rules
Anyway, even in this hypothetical GNK, some of the prize support could be framed around the included documents (maybe a sticker for the corresponding event the players could put on a sticker sheet for the years events…you know, like when you went to the library in the summer and got a state-shaped sticker and you were trying to fill in the USA for each book you read, all you non Americans did that, right? 
)
We are planning inserts, but I don’t believe the plan was this extensive. It’s up to @icecoldjazz and his team, but I like where your head is at.
Thanks, everyone. We’re all for hearing concerns and ideas. Please keep it up. This is NISEI’s first swing, and we defo want to tailor these to what will best fit the community.
I could just imagine my sticker sheet being full of “participant” ones. Oh, one day I might just get the blinged out “winner” variant, but until then, at least I have solace knowing I covered up the empty Chilo space on my collection sheet.
They a could be implemented on ABR like other special events.
Stickers and sticker sheets would be great for an achievement league, I think they would make tracking a lot easier.
I love playmats. Love 'em. Would go full try-hard-IG-and-DLR to get a GNK mat I liked, and was extremely disappointed when they stopped being a GNK prize.
But I would fully support future Game Night Kits having a completely flat prize structure, to be reflective of the supposedly casual status and more welcoming to casual players. FFG already do this for Destiny launch events, for example, which are the same structure as the Terminal Directive launch event.
We try-hards are (historically, at least) catered for in literally every other event type. Make GNKs flat, imo.
I would sell my children for a Genomics playmat. Or a Hostile Infrastructure one. Please!
There’s no chance we’ll ever use FFG assets for prizes, so I suggest you send your children to work for inkedplaymats.com and get them to make you one
From what country will the kits be shipped ? US?
Hey all,
I just wanted to drop back in to say that I am extremely impressed that the kit with the mat costs only 30$. That is already a very accessible price imo, even with the mat.
(I was expecting something like 40$.)
I expect our meta to order two, even though we’re so small, and we’ll see what happens to the mats.
Huuuuuge props for that!
We have 3 distribution points, one for each of our Regional Coordinators 
-) So there’s one in the US, one in Europe and one in Australia (I think? @Inactivist can correct me if I’m wrong)