boonton is quite the drive for me, but for GNKs on a day i dont have any commitments its not out of the question.
just if you try to do anything, promote promote promote. every site, be local, on facebook, communicate well, and use word of mouth.
good intentions dont get you far... its acting on it that will do it. teaching days for new players, leagues, i dunno. give people a reason to come, and then give em a reason to return.